Cape Beef ‘O’ Brady’s taking part in chain’s big birthday celebration
Loyalty Appreciation Week underway
A popular restaurant both locally and across the country is celebrating a milestone anniversary.
Beef ‘O’ Brady’s has been part of the local community for decades, and this August, the Cape Coral location is celebrating the brand’s 40th anniversary in a way that brings the past and present together.
Through Sunday, Aug. 10, Beef ‘O’ Brady’s in Cape Coral and other restaurants will host Loyalty Appreciation Week, featuring a new daily reward to thank longtime customers. The establishment also will roll out a limited-time 40th Anniversary Menu, which includes new items and a few nostalgic favorites from years past.
Speciality menu items include 20 wings for $19.85 (a nod to the founding year), cheesy bacon pub chips, the original 1985 Salad, a Birthday Burger, meatball sub, birthday cake, and a celebratory Birthday Rita (for the 21+ crowd).
Beef ‘O’ Brady’s of Cape Coral owner Matt Amato has been with the company for nearly three decades, starting at the original location in Brandon when he was 18. After opening a Beef ‘O’ Brady’s in Arkansas, after 15 years he relocated to Cape Coral.
The Cape Coral location has been in the city for 19 years, with Amato taking over nearly three years ago.
“With Beefs, I remember going as a kid to the original location when I was a kid after a baseball game or something like that,” Amato said. “It started in a neighborhood as a place to hang out and became a tradition. It’s a family place, and it brought people together and became a staple that continued growing.
“The community is the reason we’re here. We always wanted to be a restaurant, but we want to be a part of the community, not just be in the community.”
To keep the celebration going, Beef ‘O’ Brady’s is hosting an in-store giveaway throughout the month of August. Every guest who dines in or visits between Aug. 1 to 31 can enter to win. On Sept. 1, each location will draw 40 winners, who will each receive four $10 bonus cards (valid through October).
Since Amato has taken over in Cape Coral, which is located off of Del Prado Boulevard North, the spot has undergone a complete remodel with new booths, tables, floors, televisions, and more.
Amato said many of the Beef ‘O’ Brady locations buy in to that sense of community and give back.
“We’ve instilled our way of being a part of the community, from donating to local schools, to having a 50-50 program where we’re raffling off prizes just to raise money for local first responders, the local animal shelter,” he said. “It makes us feel good.”
Amato added he’s especially excited for the “new” menu that features lots of throwback items, as well as promotions and live music.
“We brought some fan-favorites back,” he said. “We’ve even dropped some pricing. We even have a 40th anniversary collectable cup from Coca-Cola.”
For anyone that’s never been to Beef ‘O’ Brady’s, or to patrons who haven’t made a trip in a while, Amato said now is a great time to visit.
“You’re celebrating something with us,” he said. “If you like good food, good sports, and good times, we’re the place to come.
“People are coming in and seeing the remodel, and realizing we’re a different store, not the one that was here before. It’s a new, fresh look. It’s amazing what we’ve got here in Cape Coral.”
Amato said Beef ‘O’ Brady’s is really looking to host more themed events, such as a tailgate party for the college football season kickoff, charity events, and more.
For more information, visit www.beefobradys.com/n-capecoral.