The Breeze has launched a new section geared toward prospective buyers and sellers that will feature some of the most distinctive homes in the area.

“Welcome Home” is a new weekly component of the Cape Coral Breeze each Friday, that will showcase real estate to an audience of active buyers. Whether it’s a home for the winter or a full-time residence, “Welcome Home” will present the best the Cape has to offer when it comes to live and current real estate listings.

“The real estate business is such an important part of Cape Coral, it’s just natural it should be an important part of The Breeze,” said Breeze Newspapers Publisher Ray Eckenrode. “We hope to provide interesting content for readers, including the return of published real estate transfers, and a great vehicle for advertisers looking to reach potential buyers and sellers. We realize real estate marketing is a complex, multi-layered effort, and what the weekend Breeze can add to that mix is the largest single, simultaneous audience of consumers in Cape Coral each Friday.”

Among the content mix is two of The Breeze’s popular real estate related columns, which have moved to “Welcome Home.” Attorney Eric Feichthaler’s “Real Estate Law” appears on page 2 this week and “Homing In” will appear when Bob and Geri Quinn return from a short break.

“Welcome Home” is also a useful took to help Realtors gain new listings as homeowners get a lift out of seeing their home marketed in the newspaper. Consistent advertisers for this new section will receive free open house listings, and front page “Featured Home of the Week” promotions based on advertising commitments.

“In order to create this new publication in the best way possible, we needed to find the right account executive with real estate advertising experience,” said Breeze Newspapers Advertising Director Laurie Ragle. “We were fortunate to find John Connelly, who recently relocated full time from the Boston area. John brings years of print advertising experience in the direct mail and real estate markets.”

Advertising spots of all sizes and weekly, bi-weekly, monthly, or single commitments are now available.

The Breeze invites builders and Realtors to contact Connelly at jconnelly@breezenewspapers.com to learn more about Welcome Home.

Those interested can also call 239-574-1110 to reserve space.