Bassmaster launches first-ever, fishing-only FAST Channel on Roku
BIRMINGHAM, Ala. — B.A.S.S. is casting a wider net than ever before with the launch of the Bassmaster Channel, the first-ever Free Ad-Supported Streaming Television (FAST) channel dedicated exclusively to the sport of fishing. Launching July 15 on the Roku platform, this digital network will bring Bassmaster’s content to a large new streaming audience — 24 hours a day, seven days a week.
The Bassmaster Channel will deliver event coverage from the Progressive Bassmaster Elite Series, Bass Pro Shops Bassmaster Classic presented by Under Armour, Bassmaster Elite Qualifier Series, St. Croix Bassmaster Opens presented by SEVIIN and more. Original content, archived footage of iconic moments, angler features, educational how-tos and lifestyle programming will round out the lineup, giving fans a front-row seat to the most celebrated moments and stories in bass fishing history along with coverage of the latest fishing industry developments.
“Launching a FAST channel is a major milestone not only for B.A.S.S., but for the sport as a whole,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “The Bassmaster brand has always been about educating, inspiring and bringing fans closer to the action, and now we’re making that easier than ever. By streaming on Roku, we’re delivering Bassmaster content to millions of living rooms, mobile devices and smart TVs — reaching new fans while giving lifelong anglers a place to stay connected to the sport they love, anytime and anywhere.”
FAST channels represent one of the fastest-growing segments of digital media, and Roku’s expansive user base offers B.A.S.S. unprecedented access to a broader unreached audience. With the sport growing at all levels, from youth competition to the Elite Series, the Bassmaster Channel will serve as a platform to introduce new viewers to competitive bass fishing and deepen engagement among longtime fans.
“Our partnership with Bassmaster is off to a fantastic start, and we’re excited to further expand their offering on The Roku Chanel,” said Joe Franzetta, Head of Sports, Roku Media. “Our audience has demonstrated a strong appetite for Bassmaster tournaments, which makes us even more thrilled to give viewers additional opportunities to enjoy the best of professional fishing as the launch partner for Bassmaster’s first FAST channel.”
This new offering is part of a broader digital content strategy at B.A.S.S., which includes expanded live event coverage, more on-demand video, and deeper integration with sponsors, anglers and fans. The Bassmaster FAST Channel will also serve as a platform to showcase fresh, creative bass fishing content alongside extended coverage of the sport’s most popular events. With live coverage already airing on FOX, FS1 and Bassmaster.com — along with a strong presence across social media — the FAST Channel completes the media package delivered by B.A.S.S.
To watch the Bassmaster Channel, search “Bassmaster” on your Roku device or Roku TV and add the free channel.
Below is an example of what the daily schedule for the Bassmaster FAST Channel will appear as on Roku.
An example of what the daily schedule for the Bassmaster FAST Channel will appear as on Roku. PROVIDED
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting-edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Progressive Bassmaster Elite Series, St. Croix Bassmaster Opens Series presented by SEVIIN, Mercury B.A.S.S. Nation Qualifier Series presented by Lowrance, Strike King Bassmaster College Series presented by Bass Pro Shops, Strike King Bassmaster High School Series, Bassmaster Junior Series, Bassmaster Team Championship, Newport Bassmaster Kayak Series presented by Native Watercraft, Bassmaster College Kayak Series, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Bass Pro Shops Bassmaster Classic presented by Under Armour.