Junior Achievement of Southwest Florida recently announced the launch of its updated logo and branding. It’s the first change to the Junior Achievement logo since 1986. The update reflects the organization’s evolution from a supplemental youth development program in the 1980s to a fully integrated K-12 education partner today.

“Junior Achievement has changed significantly since its inception, and this update of our brand reflects the reality of JA today,” said Angela Fisher, president and CEO of JA SWFL. “We’ve worked closely with our partners in education, business, and the community to ensure that we deliver proven, life-changing learning experiences to students. This process, which includes the use of innovative learning technology, accelerated significantly over the course of the pandemic. The time just felt right to make this change to our brand to recognize what Junior Achievement has become.”

Since 1986, the Junior Achievement logo has consisted of a green triangle with three white or gold stairsteps in the triangle. The new logo, which resembles planes flying in formation or a flock of geese, borrows elements from the five previous JA logos. The new logo and branding, which utilizes dark blue, turquoise, yellow, and green color elements, represents how one leader in the community, working in tandem with Junior Achievement, can impact many lives. Ultimately, by working together, we can all rise above. Junior Achievement envisions “a world where young people have the skillset and mindset to build thriving communities.”

The brand update is occurring globally with JA operations in more than 100 countries worldwide beginning the process this year.

The first part of the brand update began June 1, and included websites, social media channels and other marketing materials. The transition will also include updating the curriculum, signage, buildings, and more and is expected to take a few years to complete.

JA helps students connect what they learn in school to life outside the classroom, especially when it comes to managing money, work and career readiness, and entrepreneurship.

Serving in Lee, Collier, and Charlotte counties, JA SWFL partners with classroom business volunteers to deliver beneficial life and economic lessons to students at both public and private schools as well as after-school programs and special at-risk groups. In the last year alone, the organization provided more than 126,000 hours of curriculum to nearly 13,900 students in 576 classrooms throughout its participating counties.

For more information on Junior Achievement of Southwest Florida, visit www.JASWFL.org, call 239-225-2590, or email info@jaswfl.org.