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Cape Coral Arts and Music Festival to move online for 2021

By CJ HADDAD - | Nov 19, 2020

One of the largest events in Lee County each and every year will move from Cape Coral Parkway to a month-long online format.

The annual Cape Coral Arts and Music Festival will now take place virtually from Jan. 4 to Jan. 31. Exhibitors and local vendors, along with Lee County businesses can promote products for the public to explore online and create an interactive way to communicate without the anxiety of a large crowd amidst a global pandemic.

“I was apprehensive when we began planning the event,” said festival Chairman John Jacobsen, who has served in the role since the event’s inception 36 years ago. “We didn’t want to become one of these ‘super spreader’ events. We’re about helping humanity. We consider the heath of the community as part of our mission.”

The Rotary Club of Cape Coral puts on the festival that sees over 100,000 come to Cape Coral each year. According to the Lee County Tourist Development Council and Lee County Visitors and Convention Bureau, the festival is the county’s highest-attended special event.

In the year 2020, large festivals (even outdoors) can be cause for concern and uneasiness with the amount of people coming together in one space. Now, instead of having one day to explore all the event has to offer, the public will have nearly the whole month of January to peruse an interactive and user-friendly online forum.

Through virtual platform “Eventeny,” the Cape Coral Arts and Music Festival will be accessible to residents around Lee County and beyond.

Businesses and exhibitors can post pictures of their creations and for-sale items, videos, presentations and more for virtual attendees to enjoy and purchase.

“On the website, you can pretty much do everything that you could at the event,” Jacobsen said.

He hopes the online format serves as an economic shot in the arm to the community and a way to highlight all things local.

“For us, we’re looking to promote the area. All things Lee County,” Jacobsen said. “There will be different things happening throughout the festival dates where you can virtually visit areas. Hopefully, what this is going to do is give people an idea of what they can do in this area that they don’t know exists. There’s so many hidden gems here we want to unveil.”

Jacobsen said he plans to invite nearly every business in the county to have a virtual business booth at the online festival.

“You can do whatever you want to do,” he said. “You can put whatever you want to sell and for how much. You can put in coupons. You can have live Zoom meetings, YouTube videos, or whatever else you’d like to do to promote. It’s simply up to their imagination.”

More details will be available as the event date approaches. Visit www.capecoralfestival.com for the latest information or call 239-699-7942.

–Connect with this reporter on Twitter: @haddad_cj