VCB’s Savor the Shore campaign returns, encourages residents to visit local restaurants
The Lee County Visitor & Convention Bureau has brought back the Savor the Shore awareness campaign to encourage residents to enjoy access to local restaurants during the off-season.
The off-season is a great time for residents to escape the routine and enjoy an evening out in the Fort Myers area. Savor the Shore is happening now though through Aug. 11 and spotlights Lee County’s unique, diverse neighborhoods and restaurants.
Savor the Shore’s multimedia campaign poses the question, “What’s for dinner tonight?” and inspires locals to “See what’s cookin’!” at restaurants throughout Lee County.
Launched in the summer of 2023, Savor the Shore is part of the VCB’s efforts to help local restaurants recover from the effects of Hurricane Ian in September 2022. The VCB is committed to supporting the tourism industry by creating awareness and encouraging locals to support hometown businesses.
The VCB is running a multi-week advocacy campaign, which includes print, social, email, radio and television promotions.
For additional information about the effort, please visit leevcvb.com.