The Cape Coral Police Department has teamed up with a local public relations brand in hopes in recruit new officers in one of the country’s fastest-growing cities.

CCPD has contracted Spiro & Associates Advertising, to be the marketing, advertising, and branding agency for CCPD and its roughly 300 sworn officers and 93 professional staff.

The new recruitment campaign titled, “Be Brave. Be Best. Be Cape” includes an “evolved” logo with updated photos featuring main units within the department. Spire & Associates is also relaunching www.CapeCops.com as part of a recruitment website, as well as contributing to CCPDs social media.

“Our vision at the Cape Coral Police Department is to become the premier law enforcement agency in Florida, striving to attain the highest level of safety for our community,” stated Cape Coral Police Captain Dana Coston, who is the Professional Standards Bureau commander, in a release. “To achieve that vision, we must recruit and hire exceptional people and provide for their professional growth and development through ongoing world-class training. We are excited to partner with Spiro & Associates to raise our profile in this highly competitive market so that the Cape Coral Police Department is top-of-mind for those seeking an agency at which to build a fantastic career.”

CCPD is recognized as one of the top law enforcement agencies in the state, taking in trained recruits from the public service academy as well as seasoned officers from other departments around the state and country, officials said.

Officials added that CCPD “features competitive pay, a strong pension, and the opportunity to advance quickly. Also important to the department’s growth is the latest advancements in crime solving technology and emergency response services. Community engagement also is embraced by its officers and command staff.”

Spiro & Associates COO Christopher Spiro said, “For us to partner with the Cape Coral Police Department on a campaign that continues to advance the great qualities that continue to make the city one of the safest in the state is truly an honor. This is a project we are excited to see get off the ground.”

CCPD officials said the contract/campaign is $30,000.