Woman’s dream comes true with Scoops and Treats shop
Alyssa Williams was 11 years old when she opened her first business with her grandfather, Ron Barker.
The ice cream truck in South Carolina was open for a year, but Williams closed up shop when she and Barker moved to Southwest Florida in 2012.
But ever since, Williams has wanted to open a brick and mortar ice cream store.
Her dream became a reality when Scoops and Treats opened in September 2019.
It’s bright blue and orange on the inside, has a big outside seating area in the back and it sells homemade fudge and Frostline Soft Serve ice cream that is non-fat, lactose, cholesterol-free, gluten-free, sugar-free and fat-free.
Scoops and Treats also offers dairy-free Italian ice, sherbets, Popsicle brand frozen novelties, different types of sundaes, ice cream sandwiches, ice cream tacos, homemade pies, coffee, juice bars and root beer floats made with A&W root beer.
Williams is lactose-intolerant, so she makes it a point to carry different options for people with dietary restrictions.
“So I, and anyone else, who has problems, people who want to diet, people who are vegan, can also enjoy it,” she said.
A factory in Bonita Springs makes the ice cream. The company is Royal Scoop, a popular ice cream shop in Southwest Florida. Williams uses its plant, but does not sell its brand.
She tells them which flavors she wants to use, gives the creation a name, they send her the recipe layout and Williams makes changes if she wants to.
“All of my flavors have been modified or changed or they make it specifically for me,” Williams said. “I’m the only one they sell to in the Cape.”
She makes the fudge in the store, which is located at 229 Del Prado Blvd., North. It takes six hours and she goes through “tons” of dishes. People are welcome to stop in and watch.
Scoops and Treats is open from 1 to 10 p.m., Monday through Thursday; from 1 to 11 p.m., Friday and Saturday, and noon to 10 p.m. on Sunday.
Some of her most popular flavors are raspberry and salted caramel crunch.
She even has someone who comes in and buys two quarts of salted caramel crunch ice cream a week.
Scoops and Treats’ most popular fudge flavors are peanut butter chocolate and caramel chocolate peanut.
“Anything that sells well in ice cream tends to sell well in fudge or vice versa,” Williams said.
“I don’t have anything that doesn’t sell,” she said. “If it doesn’t sell, I get rid of it.”
Williams’ grandfather, Barker, started a construction business when he was 19. Williams opened her first brick and mortar store around the same age.
Williams said most members of her family either own a business or work for a family member who does. For example, Barker was a builder and Williams’ mom was his real estate agent.
Barker designed and built the store out and Williams decorated the interior. She makes the fudge, chooses the ice cream flavors and makes pretty much everything else.
Williams likes posts on Facebook and ask for feedback from the community.
“People have been asking me to bring in Blue Moon because it’s not sold down here, so I’m actually working on that,” she said.
Blue Moon is available in the Upper Midwest. It’s known for its bright blue color.
People asked for a Butterfinger flavor. Williams incorporated that into the menu and says it sells well.
The community has also asked for coconut and Almond Joy fudge flavors.
“People love when I ask,” she said.
Williams originally wanted to open an ice cream truck after she realized there were no ice cream trucks on Edisto Beach, South Carolina, where she lived at the time.
She was watching a movie that had an ice cream truck in it. The movie was set on an island. So, it got her thinking.
Barker had just gotten out of the construction business. His office was on the fourth floor of their home.
“You were not allowed in there,” Williams said. “When he was in there, he was doing business.”
Williams knocked on his door anyway and asked why there weren’t any ice cream trucks on the beach.
“And he was like, ‘what? You came in here for what?'”
There was only one ice cream shop and it was located inside of a gas station.
“He asked town hall and they said it was illegal,” she said. “So, for three months he went to every town hall and got the law changed.”
And for Williams’ 10th birthday, Barker flew up to Minnesota and bought an ice cream truck.
“Then he said, ‘OK, we have to open this now.”
It took two months to open. Williams ordered the ice cream and Barker handled the finances and the business.
Williams worked after school and on every weekend. Summer was their busiest time.
This time around, since she’s older, Williams has been more involved in the Del Prado store.
It’s like her second home. Either Barker or Williams is always there.
She hopes to have more community and kid-friendly events at the store. In two years, they’d like to open another location in Southwest Florida, possibly in Fort Myers.
They also still operate the truck for events.
“We’ll run the streets here and there as a treat for people,” Williams said.
To check out the Scoops and Treats menu, visit scoopsandtreats.com.
For additional information, please call 239-470-2670