Marketing official to attend workshop

Sep 18, 2009 1 min read

Lindsay Schnyder, owner of RSVP Southwest Florida, is scheduled to appear in Cutting the Clutter and Understanding the Science of Marketing, a one-day conference on the campus of Kutztown University in Pennsylvania on Oct. 20.

Speaking on the Diffusion of Innovation, Schnyder will address how products get into the hands of consumers and what can be done to manage the process. Diffusion of Innovation is the science of virusology the study of how ideas spread like a rumor or a virus.

For more information visit: www.rsvpswfl.com.